It’s no secret that video is the future of marketing. It has been for some time now, and it will continue to be for a long while. This is not only because video provides a level of personalization that other mediums can’t match but also because people are more likely to watch videos than reading text on a screen.
Video has become such an integral part of modern life that businesses have started taking notice and investing in corporate video production services—which meansthere’ss never been a better time to create your own business in this industry!
Not including the problem or issue
It is always best to start the videos by explaining the problem you want your audience to be aware of. Addressing the problems that your audience is facing will communicate how you can help them and give people a reason to keep watching. It also helps to show that you understand their pain points and what they are going through.
Being too vague about what you’re trying to solve
If you’re too vague about what the video is trying to solve, it will be difficult for people to understand your message. Worse yet, they may not even watch the entire thing!
You need to make sure that everything in your video is crystal clear and easy to digest, so make sure to focus on the most important points.
Focusing on your product instead of the customer’s needs
It’s important to remember that videos are not about selling your product or service. They’re about solving the customer’s needs. When you focus on your own needs instead of those of your customers, it becomes very difficult to create a video that resonates with them.
Therefore, always make sure that your video is customer-centric, and you’ll be well on your way to creating a winning video.
Over-promising and under-delivering
It’s important to remember that a video is a representation of your brand. If you over-promise and under-deliver, it can send the wrong message to customers about what to expect from you as a company.
It’s easy to get carried away when producing videos for marketing purposes because everyone wants them to be incredible! However, that’s simply not possible, and it’s not realistic, either.
To avoid this mistake, consider hiring a corporate video production agency in Sydney to help you visualize your idea and produce it in the most effective way possible.
Making the video too long
It’s important to keep in mind that people have short attention spans, so you don’t want to make your video too long. The sweet spot is usually around two minutes, but it can be shorter or longer depending on the content of the video.
Trying to be too creative
It’s important for businesses to stand out and create a memorable brand identity, but this doesn’t mean that it is necessary or even helpful for companies to try and be “too creative.”
This often ends up making the video very difficult for viewers to understand, which will hurt your brand and do more harm than good.
Not using a professional voiceover
A professional voiceover can make all the difference in the world when it comes to your video. It can be the difference between a video that is mediocre and one that is truly great.
Therefore, always make sure to use a professional voiceover artist who knows how to convey your message in a way that is clear and concise.
Having a confusing call-to-action
When making videos, it’s important to keep up with your audience’s expectations because if you don’t, they’ll get frustrated—and that means that the video didn’t do its job.
A key part of this is having a clear and concise call-to-action at the end of your video. This is what tells viewers what you want them to do next, so make sure it’s easy for them to understand.
Making videos that are too salesy
Although it’s important to include some information about your product or service in your corporate video, you don’t want to make it too salesy.
This is because most people will not watch the whole video if they feel like you’re trying to sell them something, which means that your message isn’t getting across effectively and could hurt your brand in the long run.
Working with a cheap production company
Lastly, the problem with working with cheap production companies is that they may not have the skills to execute on your vision. If you go for cost-effectiveness instead of quality or expertise, you’ll end up wasting time, effort and money in the long run.
We see that there is a lot of opportunity in the corporate video industry. But, to ensure your business thrives, you need to avoid these ten mistakes when working on a corporate video for your company, and you’ll be sure to create a video that is successful and resonates with your audience.