6 Best Automotive Marketing Strategies To Drive More Sales

Even though dealerships contribute 95% of today’s automobile sales, search engines like Google are where most individuals begin their search for a new vehicle. The majority of automotive marketers agree that internet advertising is essential for bringing in new leads to their dealership’s website. However, there are several difficulties associated with this automotive marketing strategy (and costs).

For automobile marketers, one of the most difficult obstacles to overcome is earning the confidence of their prospects. After all, a marketer’s primary responsibility is to assist in bringing leads through the door so that the sales team has people to sell to. However, in such a competitive industry—one in which the customer is making a significant financial choice that will have an impact on their daily lives—automotive marketers do not have it easy.

So, what strategies can automobile marketers use to cope with these difficulties? By being more strategic with their internet advertising. 97 percent of individuals who are seeking to buy, repair, or personalize an automobile begin their search online.

6 really effective automotive marketing strategies

Despite the fact that advertising in the automotive business might be difficult, there are several tried-and-true methods for achieving long-term success. Here are six automotive marketing strategies that you may use to increase your sales revenue.

1. Customer testimonials help to build trust.

Customer reviews are, without a doubt, the most successful car marketing tactic currently available. If you are an automobile marketer, you must not only guarantee that you have positive reviews, but you must also go above and above to ensure that these positive reviews are seen in as many places as possible. Make sure you’re using Yelp, Google, social media, and your own website to reach as many people as possible. You may even take things a step further by collaborating with your most valuable customers to create customer success stories and films that you can utilize in a variety of areas, such as paid social media, your website, or your email newsletter.

Let your consumers speak for you when it comes to automobile marketing, and you’ll quickly build trust!

2. Rank high in Google SERPs

In the beginning of my hunt for a new automobile, I turned to a variety of sources, as previously said. Of course, we’re talking about Google! I’m not the only one that feels this way. According to a survey conducted by Kenshoo, 70 percent of buyers who are investigating automobiles begin their search by using search engines.

First and foremost, you need to be at the top of Google. It’s usually the first few listings that receive the most hits, so making sure you’re in the top places is essential for your automobile marketing to be successful. In order to do this, your Google Ads approach must be incredibly powerful. So, what is the most cost-effective way to go to the top of the page without going bankrupt? There are some tactics that Google seems to prefer, and using them will help you move up the rankings without having to spend additional money. To begin started, consider the following suggestions:

  • Make sure your Google Ads account is appropriately organized, with ad groups that are closely related to one another (aim to have 15-20 keywords per ad group).
  • Keep your keywords closely tied to your ad copy, and only include 2-3 ads per ad group/keyword list to maximize your return on investment.
  • Make use of ad extensions! Google adores them, and they will assist you in obtaining more ads and increasing the likelihood of lead engagement.
  • Negative keywords may be used to filter away queries that aren’t relevant (and keep a close eye on your search query report).
  • Allocate your spending amongst campaigns in an appropriate manner. What are the best-selling items on your website? What is the most probable search term that your target audience will use? Increase your bids on these things in order to capitalise on what is currently hot among your target audience.

In addition, it’s crucial not to forget about other search networks, such as Bing.

While Bing may seem to be the underappreciated cousin of Google, they do account for a segment of the search industry that is often dominated by older people—people who are more financially secure and able to spend in high-end automobiles.

3. Competitor keyword bidding

Competitor keyword Bidding

While we’re on the subject of search engine marketing, it’s crucial to remember that you shouldn’t limit yourself to bidding on obvious phrases like “new Honda Accord.” In order to compete with your competitors, you also have to launch an automobile marketing campaign.

Advertising in the automobile industry may be very competitive, therefore it’s critical to be able to stand out from the crowd with creative copy. While I would not recommend saying anything negative about your competitor or using their name in your ad copy (as this could result in Google suspending your account), you should bid on the brand names of your top competitors and create highly persuasive ads to tempt leads to visit your website rather than that of your competition.

4. Monitor your negative keyword list.

Did you realize that your advertisements might appear for queries that are completely unrelated to your business? And what happens if someone clicks on them? Do you still have to pay? You run the risk of appearing for non-relevant searches if you bid on wide or phrase match keywords.

As tempting as it may be to simply bid on exact match keywords, this will severely limit your reach potential, making the process of identifying negative keywords critical to your automotive marketing strategy. Identifying negative keywords is the first step in developing an effective automotive marketing strategy. The process of looking for information in your search query report may seem like a time-consuming activity, but it is really necessary, particularly in the automobile business. If your advertisements show for unrelated search phrases, your company’s trust is immediately diminished. Being aware of how to set up negatives to prevent useless search inquiries will not only save you face, but it will also save you money.

Consider the following scenario: you’re bidding on the keyword “affordable cars,” your ad appears for the search term “toy cars,” and a busy parent accidentally clicks on your ad by mistake. The parent will not only be wasting their time, but you will also be wasting your money!

5. Adapt marketing spending to car-buying patterns

Is Black Friday the busiest day of the year to purchase a car? What about the long weekend of Memorial Day? There are other unofficial “car-buying holidays” throughout the year. According to a research conducted by TrueCar.com and U.S. News & World Report, you may get a car for 7.5 percent to 8 percent less than the manufacturer’s suggested retail price if you purchase it at the right time. Assuming your target audience has done their due diligence, they are likely to be aware of the current automobile deal opportunities. Check out the research to learn more about the days of the week and periods of the year when people are most likely to look for a good bargain on a new car.

Determine when business is brisk, stable, and slow, and then alter your online advertising budget to account for these fluctuations. Check to ensure that your windows are not too small. Although this often requires forward preparation, Google and other ad networks make it quite simple to change your budget on an ongoing basis. Just make sure you’re actually carrying out the instructions!

Another thing to take advantage of is the ability to schedule advertisements. When do most of the store’s customers come in for their purchases? Weekends? After work on weekdays? Look at the data to identify this and create an ad schedule so that your advertising are only running at a larger budget immediately before these important periods, encouraging your potential consumers to come on over to your location.

6. Automotive marketing strategies that work

Marketing Strategies

What sort of automobile business are you promoting and how do you know? Who do you consider to be your average customer? When it comes to automobile marketing, premium companies like Porsche and BMW require a different approach than manufacturers like Honda and Toyota, which sell old vehicles or are more accessible to the average consumer. The people who want to buy a new car have very different concerns, questions, wants, and needs. While your Mercedes client may be more interested with their heated seats and leather inside, your Honda consumer is likely to be more concerned with gas economy and overall durability. Despite the fact that this may not always be the case.

Different automobile marketing audiences must be segmented and targeted in their own way. Identifying the primary concerns of your target audience is essential to delivering the correct message to the right individual and increasing the likelihood of a sale.

If required, you may need to divide your audiences into two, three, or even four distinct campaigns in order to guarantee that you are delivering the appropriate message to the appropriate prospect. It’s also less complicated now, thanks to technologies such as Facebook’s targeting choices, than it was in the olden days. Please take the time to establish your target audiences so that you can produce the appropriate message for the appropriate individual at the appropriate time.

Conclusion

Your campaigns should take off at incredible speeds with the assistance of these automotive marketing strategies. Your sales team will get fresh leads in no time thanks to your efforts!