Social media platforms are taking the world by storm and have become a staple in the digital marketing scene. It’s impossible to imagine a marketing campaign without social media involvement. These channels allow you to launch creative, better-targeted, and interactive marketing campaigns.
Conversely, social media marketing generates tons of data spread between vanity metrics and highly useful and relevant data. How do you sift through the fluff to get actionable data without pulling out your hair?
Through Social Media Analytics !
The success of a digital marketing campaign depends on many factors, including proper execution, targeting the right audience, and addressing a critical pain point for your audience.
What is Social Media Analytics
It lets you analyze and interpret the data from your social media accounts. It lets you take a deeper look at your social media channels and previous campaigns to understand what works and what doesn’t. It also lets you peek at what your competitors are doing.
You can then use this information to craft winning digital marketing campaigns. Social Media Analytics lets you target the right audience, on the right social media channel, at the right time.
Social Media Analytics for Marketing
Social media has many shiny metrics, including likes, shares, comments, clicks, and impressions. While these are critical KPIs, they only provide a bird’s eye view of your brand and products.
Conducting a deep Social Media Analytics lets you understand the real meaning behind these metrics. Besides showing you the most popular posts, Social Media Analytics shows why they get lots of engagement. It also lets you know what people on Twitter say about your products and show the best types of pictures to drive your next Instagram campaign.
Controlling the Brand Narrative
Social Media Analytics offers you a glimpse into how your customers view your brand and what they feel about your products and services. Instead of focusing on the numbers, Social Media Analytics lets you understand the underlying cause behind those numbers.
It’s the unfair advantage you need to control how your customers feel and think about your brand. By analyzing the social media data, you can craft exceptional product strategies to shape and influence the customer journey and manage your online reputation.
With the right metrics, you can understand what factors your customers use to form an opinion about your brand and products. You can refine and polish these features to reflect the image you wish to portray about your company. Simply put, Social Media Analytics lets you control the narrative about your brand while shaping its perception.
Refined Customer Targeting
Social media platforms are a dime a dozen—Facebook, Twitter, Instagram, TikTok, and LinkedIn—all promising exceptional results. Unfortunately, you can spread yourself trying to conquer them all. The good news is you don’t need a presence on multiple social media channels to grow your brand.
Analysis of social media eliminates guesswork when picking the best channels and platforms for your business. You can track and monitor consumer engagement across various channels and determine which type of content resonates with the target market.
For instance, if you establish that visuals work best for your market, you may be torn between Instagram, TikTok, and YouTube. Running a digital marketing campaign across all three platforms and analyzing the results will break this dilemma.
You can use the data to determine the most effective content on each platform or which channels deliver the best results. Social Media Analytics allow you to make sound, data-driven business decisions quickly.
Harness the True Power of Social Media Marketing
You must move beyond the broader metrics, such as likes, shares, and engagement, to maximize your digital marketing ROI. Social Media Analytics offers deep insights into these metrics to understand what works and why. With this information, you can launch highly specific digital marketing campaigns that resonate with the audience and grow your sales revenue.
NetBase Quid is an intelligent business solution that gives you the competitive edge you need to refine your digital marketing campaigns. It uses advanced artificial intelligence to deliver powerful analytical capabilities to let you make smart, data-driven solutions quickly and effectively.