Ads are everywhere, and marketers rely heavily on them to keep their businesses running. So much so that 7 million advertisers spent over $10 billion total on PPC ads last year.
The reason for that is simple. They’re affordable and they work. Before you figure out if PPC marketing is right for your business, there’s some important stuff you should know first.
Let’s go over some imporant tips and information for your PPC ad campaigns!
What Are PPC Ad Campaigns?
Pay-per-click advertisements (PPC) are affordable advertisements that should be a part of any digital marketing strategy. While they do span several different modes of advertising, they all fit the same pay structure. You pay for what you get.
You’ll only pay a small amount for every interaction with your advertisements, and you won’t have to pay for other views. This is especially beneficial for two types of businesses. One is startup businesses that are short on cash and looking to generate revenue, and the other is businesses that can create effective ads.
If you fall into one or both of those categories, you’re in luck. If you’re great at drawing clicks but not good at closing the deal, then you’ll be wasting your money. However, an effective ad will pay off in no time.
What Are Conversion Rates?
Conversion rates are the most important factor in PPC marketing. Your conversion rate is your rate of converting a click to a sale and you will only lose money on clicks if you can’t make sales.
You should constantly be looking for ways to improve this. No matter how good they are, they’re never good enough. Every time somebody clicks on your ad, you lose money. Spread that across thousands of clicks, and it adds up. The whole reason you’re buying these ads is to make sales, so make sure that your site is user-friendly, especially on mobile devices.
You should also be providing solid descriptions of the products or services you are selling. Each one should have a page dedicated to it. Put up a small description with it’s highlights and best features, and a separate longer one where you get into the nitty-gritty.
You’ll also want to display your customer reviews on each of these, make sure your pictures are crystal clear, and that your site looks professional and reputable.
Types Of PPC Ads
PPC ads are not a one-size-fits-all. There are several different types of ads that will fall under this structure, and depending on the nature of your business, your cash on hand, and what your strategy is lacking, you will want to choose wisely.
Display Ads
Display ads are the ones you probably think of when you think of digital ads. These are the ones on the sides of your Facebook feeds, in the middle of your news articles, and at the top of your homepage.
These ads, while extremely common, are still effective. If you’re only paying by the click, you have nothing to lose by showing them to thousands or even millions of people. Make sure you keep aiming to improve your conversion rates and you’ll be surprised by the results.
Search Ads
Any digital marketer, even if they live under a rock, knows how competitive the SEO world is. Competing for that top spot on Google is like winning a gold medal in the Olympics, only with higher payouts.
With search ads, you can literally skip the line. Whether it’s on Google, Amazon, the App Store, YouTube, or wherever you’re trying to generate the traffic. Following the same PPC structure, you can literally show up above the top spot on the search result for your industry. Not a bad set-up.
Video Ads
There is a clause here. Most video ads are pay-per-view, but there are still PPC video ad options available to you. The benefit of video ads is that you have more time to make a pitch. Most Americans are shown 4,000 and 10,000 ads every day, and they’re used to ignoring them.
However, with video ads, you’ll have anywhere between 5 and 30 seconds of their attention to make your pitch, so making an effective campaign here is crucial. If you’re interrupting a video or page they are trying to view, you have to impress them.
The good news is there are other ways to have an effective video marketing campaign. You don’t just have to use your videos on PPC ads. You can use them on your website, too. Google’s algorithm prefers videos, so it will help you with organic traffic one way or another. This, along with a PPC ad campaign, makes any video content you shoot almost guaranteed to pay off with limited risk.
Don’t Do It Alone
Creating the right advertisements is crucial to running successful PPC ads. You need to have a good conversion rate if you want to have a good return on investment (ROI).
The good news is that if you find the right PPC agency, they can handle all of this and offer you the best quality ad campaign you can find! They can help you choose the right type of ad, create an effective campaign, and execute it for an affordable rate.
Build Your Campaign!
Now that you know all about PPC ad campaigns, the time to get started is now! It’s a competitive field with a lot of promise, and the sooner you jump in, the sooner you’ll see results.
Keep up to date with our latest marketing news, gets started on your campaign, and watch that revenue soar!
