Producing a video is a communication medium with the outside world using stories via sound, images, and acting to promote your business.
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It is ideal for small businesses because these videos can describe what their product does without much cost implication of advertising. Below are some of the advantages of video production to small businesses.
1. A VISUAL PROMOTION OF YOUR BUSINESS.
Video production is like a short movie of your business for your products. It provides potential customers the opportunity to know what value and mission your business has to offer and its products.
Creativity can be employed by infusing fun and entertainment into the videos to promote the growing business as an entity that’s interested in attracting its target and potential audience.
2. NO LIMITATIONS TO THE DURATION OF THE VIDEO.
Blue Chip companies would rather use advertising agencies to produce TV commercials that can be trimmed down to 30 – 60 seconds to get a slot on television to sponsor programs and TV shows. But small businesses that don’t have the financial capacity yet to hire the services of advertising agencies will use their website to upload their videos, and doing this. They have no limitation to the duration of videos which allows for expressing and giving out more needed information.
3. PROVIDES SOLUTIONS TO OTHER ONLINE USERS.
Small business owners can make their videos serve dual purposes. What you think is promoting your business can be a solution for other business owners.
So, if your video is well edited and uploaded on social media sites, it can pop up as search results for other online users when they search for keywords contained in the text description of the video.
So, using keywords is an intentional strategy to attract other online users.
4. LESS TIME TO COMMUNICATE WITH YOUR AUDIENCE.
Most people will prefer to watch video content than to read text contents because videos take less time to watch than reading books.
Also, more sense organs in use watching videos – a sense of hearing and watching.
More videos attract more viewers than readers.
5. BRINGS A PRODUCT TO LIFE.
Videos are a good attraction strategy for viewers, even if a product is new in the market/industry.
As they get to see the product even before they feel the product. This gives them an experience of what they stand to gain by getting the product.
It also provides a step by step guide on how to use the product, which gives an edge over other products with text manuals.
Potential customers don’t get a clear physical/live view of the product without videos.
6. IT PITCHES SALES.
Video production for businesses isn’t just for information, awareness, and entertainment. Video production for businesses should end with one thing in mind – to make sales.
Videos pitches sales to the potential audience for more patronage.
7. FOLLOW UP ON CUSTOMER’S FEEDBACK.
To promote the business and its image, customers feedback can be made into videos and posted across social media platforms.
This will generate more views, erase doubts from potential customers’ minds, and kill any rumors’ effect on the minds of its target audience.
Video production is an avenue for small businesses to save cost, entertain, inform and educate their potential and existing customers while providing solutions to direct and indirect users to pitch sales.
Its advantages and importance to small and growing businesses cannot be overlooked in the era of massive usage and patronage of digital products – video production is one sure way to go.