According to Google, backlinks are one of the top three ranking factors for search engine results pages (SERPs). Unfortunately, 60% of pages don’t have backlinks. Websites that do feature backlinks are making costly mistakes.

Here are eight mistakes with link-building you’ll want to avoid. Recognizing these issues can help you create a stronger link-building strategy. Improving your link building can boost your website’s ranking on Google SERPs.

Then, you can appear in front of more customers, draw more website traffic, and generate more leads.

You can position your website ahead of the competition to boost brand awareness, recognition, and credibility.

Give your business a boost. Avoid these eight link-building mistakes today!

1. Not Diversifying Link Types

Not many people realize there are different types of links you’ll need to include in your link-building strategy. Focusing on only one type won’t allow you to diversify your links. 

You’ll need to receive backlinks from other websites. For example, someone can link to one of your blog posts within theirs. Each time you generate a backlink, Google sees it as a vote of confidence.

Multiple backlinks tell Google that people trust your website content.

Generating more backlinks can benefit your digital marketing strategy. You can boost your ranking on SERPs to:

  • Generate brand awareness and recognition
  • Appear as a thought leader in your industry
  • Build brand trust and loyalty
  • Generate more website traffic
  • Increase leads, conversions, and sales
  • Improve your ROI
  • Increase customer retention
  • Establish your credibility

Not all links hold the same amount of credibility, though. With that in mind, it helps to diversify your link-building strategy. First, make sure to look for links from high-authority websites.

These websites have already gained Google’s trust. You can leverage their existing authority to build your own. The more authority a website has, the more it can give.

It can take time and effort before you generate links from high-authority websites, though.

You can also generate links that contain your target keyword within the anchor text.

Anchor text is the text that holds the link. Generating anchor texts in backlinks can boost your ranking.

Make sure to generate links from websites that are relevant to your niche, too. Google will look at how your website relates to another. If there’s no connection, it could hurt the user experience.

There are also “doFollow” and “noFollow” links. Some “noFollow” links include paid ads, press releases, and blog comments.

2. Never Claiming Your Listings

Make sure to claim your online listings.

First, grab your Google My Business (GMB) listing. Your GMB will appear on a Google search page when someone looks for your business. Consumers use GMB listings to find a company’s:

  • Name
  • Website
  • Address/directions
  • Phone number
  • Hours
  • Customer reviews
  • Photos

Make sure the information on your GMB listing is updated and accurate.

Then, claim your business on other online directories, such as:

  • Zomato
  • Yelp
  • Yellow Pages
  • Trip Advisor
  • Bing Places
  • Facebook
  • Yahoo Local

These links are considered “noFollow.” However, they can still boost your presence.

3. Neglecting Your Content Creation

Brands that blog generate 97% more links to their website. If you want to diversify your link-building strategy, start creating content. Without content, you might struggle to generate links from other websites.

In fact, companies that blog have 434% more indexed pages than others, too.

Make sure you’re creating high-quality content that other brands will want to link to. Provide helpful, informative information people can use. Focus on the value you’re offering readers, too.

Create different types of content, including blogs, eBooks, infographics, and polls.

4. Using the Wrong Anchor Text

Remember, the anchor texts in backlinks can impact your link-building strategy. The wrong anchor text could hurt your ranking. You don’t want links that use generic anchor text.

In fact, Google looks at the anchor text to determine the content it links to. Google wants to make sure the link suits the consumer’s search intent.

You can’t always control the anchor text someone uses when linking to your content. If you can, ask them to change the anchor text. Have them use text that’s relevant to your post.

5. Not Vetting Guest Blog Opportunities

Guest blogging on someone else’s website can help you generate backlinks. However, you shouldn’t jump on every opportunity to guest blog. Instead, consider the website first.

Make sure the blog reaches your ideal audience. Choose websites that already create high-quality content, too.

If the audience isn’t relevant to your target market, choose another website to guest blog for.

6. Neglecting Internal Links

It’s not enough to generate backlinks. One of the biggest mistakes with link-building you can make is neglecting internal links. Internal links are links to pages on your website.

Using internal links can improve your clickthrough rate. Your dwell time could rise, too. These metrics can benefit your search engine ranking.

Internal links can also help Google crawl and index your website. 

7. Choosing Poor-Quality Links

Remember, you’ll want to gather links from high-authority websites. Links from non-reputable websites could impact your ranking. These include:

  • Pages that have very little content
  • Unsecured websites
  • Sites that aren’t relevant to your industry
  • Site-wide links

However, you don’t only want to choose high-domain authority websites. Remember to diversify.

8. Buying or Exchanging

One of the biggest mistakes with link-building companies make is buying or exchanging links.

Google’s search engine algorithm is growing stronger every day. It might penalize your website if you purchase links. Your website won’t appear on its search engines if you get blacklisted. 

Instead of buying links, work on your link-building strategy.

Avoid exchanging links, too (having someone link to your website in exchange for them linking to yours). Remember, Google considers the relationship between two websites. It could recognize that you exchanged links with another site. 

Instead, develop an outreach strategy. Pitch your content to other websites to start generating links. Consider using backlink software with, too. 

Build a Better Strategy: 8 Mistakes With Link-Building That Could Cost You

Don’t make these costly mistakes with link-building. Otherwise, you could miss a chance to boost your ranking. Google might penalize your website, too.

Instead, build a strong link-building strategy. Then, you can boost your ranking and start reaching more customers.

Are you looking for more tips and tricks and want to know more about the benefits of link building for your SEO strategy? Click here to learn more strategies and benefits of using link building.