The consumer today is extremely receptive and fastidious. Hundreds of articles have been written about this, but you can still often see resources that profess the principle of “it’s okay”. Unfortunately, this is why many companies fail, because as you know, “the devil lurks in the details. From myself I would add that the whole problem from the lack of proper attention to detail. Thus, on the expanses of online business dead weight lying thousands of resources, behind which there are very real manufacturers and companies. And all this happens because of the fact that the visitor to the site could not meet their needs. This often happens because of improper placement of functional tools and poor presentation of information. In addition, another “sore” place – it’s design decisions. If they are mediocre – your project will not stand up to the competition. That’s why today we’re going to talk about such a functional thing as a website footer. In addition, if you need more information, as well as professional help in creating it competently, refer to the article website footer examples.
What is a footer and what is it for?
Today, meeting needs with the help of online resources is a simple routine to which everyone has long become accustomed. In addition, it is now possible not only to order dinner for delivery in this way, but also to solve important bureaucratic issues. That is why, in order not to be unsubstantiated, I will ask you to remember your own user experience. Agree, visiting a particular page, very often there is a need to know very specific information here and now. For example, options for contacting the company, links to social networks, labeling quality certificates of products, a link to a site map or addresses of offline stores. I’m more than sure that to get this information, every user will check the page to the end. And that makes sense. After all, if you go deeper into the issues of human perception of information, even the book is opened on the last page to find out all the related information. The same psychological principle applies here. So, a block in which there is all the basic information about the site and the company and is the footer (also called footer). What is the value of properly composed footer? The moment a person purposely went to your resource in search of a product, he needs to get not only comprehensive information about the product, but also to understand where you are, if it is possible to see the object of purchase live, how to contact your company and see all the certificates of quality of products.
What should the footer include?
So, let’s briefly run through the main components of a successful footer. I should note that these elements do not have to be implemented all at once. It all depends on the individual approach to the issue. However, consider each component is worthwhile. So, the main components of a successful footer:
- Company contact information.
- If there is an offline store/production, be sure to include its address and, if possible, leave a map for convenience.
- It’s a good idea to have a site map at the bottom.
- Take care of the styling of this block. For example, add the company logo, you can also place the main awards, if any, in the form of icons.
- Good, if the footer includes a search box.
- Leave a form for quick feedback.
Examples of a successful footer
Here we get from theory to practice. Let’s look at some examples of cool footers:
- Let’s start, perhaps, with Holly Oddly. The site’s footer has a unified stylistic theme and contains five subsections that are filled with all the necessary information. In addition, it placed a button to help and orientation on the site, as well as information about the creator of the resource.
- Halo Lab is also an example of an excellent footer. Externally, it retained the corporate design of the entire resource. In terms of functionality, you will find an interactive logo, awards, a list of options for communication and links to other profiles of the resource.
- Another example is Lola Pate. It is maximum aesthetic and concise at the same time. This block uses colors and shades pleasing to the eye, as well as very easy to read fonts. Also, the balance of information with the empty parts is perfectly maintained. In this footer, you’ll see a field for site registration, links to go to applications, redirects to social networks, navigation blocks and a slogan that pushes you to action .
- Grams Caffee is a prime example of a clear and concise footer. There’s no color variety here, but there’s extremely clear information. In this footer you will find a lot of elements, described above and all that you may be interested in when you first get acquainted with the company.
- A cool example of creativity is Chantelle Martin’s site, which belongs to a real person of art. The footer in this case immediately grabs your attention with its design font, color scheme and placement of blocks of basic information.
- Chobani’s site played on the contrast. His site is very bright and picturesque, and the footer is done in dark green tones and strict minimalism. But, that didn’t stop the designers from putting in navigation, social media buttons, and a newsletter signature.
- Henninglarsen. A site that loves its guests to such an extent that it placed the world time in the footer block. It also has everything you need from navigation to a button that takes you to the top of the page.
- Explain Ninja has a black background and white font. It has a list of everything you need, as well as a copyright, logo, contact information, links to social media pages, and a repeat of the business name.