More than 75% of American consumers check a business’s online presence before making a purchase.
The internet plays an influential role in a company’s success. You could lose customers and opportunities if you aren’t making waves with a website. They provide a platform for consumers to learn about your business and find contact info.
Keep reading to learn about some of the biggest reasons you should be investing in your company website!
1. For Marketing Purposes
One of the most common reasons for building a company website is to improve branding.
You can customize your website down to the smallest details, like fonts and page transitions. Websites are useful for marketing since you can offer a lot of information for customers to quickly skim over. If you’re relying on print marketing, you’ll have to spend much more to teach consumers about products.
Many HVAC businesses post photos, videos, and articles that assist with marketing. If you want to draw people to your site, you can send an email with a snapshot of your new homepage.
2. To Help Customers Find You
Most people don’t carry a map or phone book around anymore.
A business website is essential because it helps people discover where you’re located. Add a contact page to your site. You should include your business address, phone number, and email. You want to ensure that customers can contact your business in a way that works for them.
Younger generations are notorious for finding and hiring services without meeting in person or having a phone call. If you supply enough details and contact info on your site, you won’t miss out on any opportunities.
Connecting social media accounts to your website can also help customers learn more about your services. Facebook, for example, is a perfect platform for companies. You can upload info about your hours of service, location, and deals.
3. You Can Teach People About Products & Services
HVAC services are necessary for people to live comfortably and safely.
When the units aren’t well-maintained, they can pose risks to homeowners. As an HVAC business owner, you need to be teaching these things to your customers. If people don’t understand or realize a need for services, they will never get them.
Many company websites have a blog page with articles relevant to the industry. The great thing about blogs is that you can appeal to many audiences. You can teach about the risks of ignoring HVAC problems, maintenance tips, or energy-saving strategies.
Your content needs to be engaging and informative. Avoid using the scare tactic or trying to sell too hard.
4. Revenue Will Increase
Whether you’ve been in business for years or are just beginning your career, you’ll see a jump in revenue with a new site.
Creating a company website will help increase your profits since customers will be more likely to contact you for help. Most consumers look for companies online, and if you don’t have a large enough presence, you’ll go unnoticed.
As you increase online traffic, conversions will naturally come. Make sure you’re giving customers a reason to invest in your company. You can sell HVAC parts or maintenance services online to streamline the process and help customers commit.
5. It’ll Encourage Conversations
HVAC teams typically don’t spend time searching for new clients, because consumers will call when something goes wrong.
Your job is to make sure that consumers can contact your company and receive services. HVAC repairs and replacements can happen at any time, and you want your customers to know you are there to help. Even if you’re not working, you can have an AI bot respond to inquiries and set appointments.
If you want to set your site up for engaging conversations, EZ Service Websites can help. With web design resources, you can develop an automatic chat feature so customers never have to wait.
6. You Can Supply Customers with Quotes
Although some contractors fear sharing prices will deter customers, you should be transparent.
If you aren’t gouging your prices and making customers pay, you won’t have anything to worry about. Posting your prices (or estimated costs) online can help customers make a selection. If customers can’t afford your services, they will look online and save you from a call.
Showing estimated prices can save you time because you won’t have to answer the same question repeatedly. To prevent discouraging customers, make sure you inform them of possible financing options.
7. You’ll Gain Social Media Followers
You can add quick links and buttons to your company website and take consumers to your social media page.
Increasing followers from your website marketing can help you increase sales and find loyal customers. As long as you regularly post on your accounts and use relevant topics, your followers won’t forget about your company. HVAC emergencies occur when people least expect them and you want to be the first one they think of.
Is Your Company Website an Asset?
What you’re selling might not be a luxurious item, but people will always need reliable HVAC help.
Since there are so many contractors in populated areas, you need to make a website to stand out from competitors. On your website, you can guide customers to contact, quoting, and social media pages. As you get customers to learn more about your company, you will earn more projects.
Have fun making your company website and stay true to your brand while designing.
Make sure you read our blog for more content about running an HVAC business and marketing your company!
