Did you know that about 71% of small businesses have created their own websites? However, not every website works as intended and can often lead to disappointed customers.

If businesses are mindful of details, they can avoid these web errors before launching a mobile design. To ensure everything can work on all devices, you must thoroughly check your web design, code, and functionality. Therefore, going through the QA process is one of the most vital steps before launching.

So keep reading as we discuss the seven common mobile website mistakes and how to avoid them.

1. Slow Loading Page

A slow-loading page can have a poor effect on the execution of the website, whether on a mobile device or a desktop. Your designer only has a few seconds to draw a user’s attention, and slow pages can make you lose them. The page loading time is a primary contributing element to web page abandonment.

The slow page loading performance impacts the shopping behavior of the visitors. Check some of the stats:

  • 45% of customers want a webpage to load in 2 to 3 seconds
  • 52% of guests abandon a page that load for more than 6 seconds
  • A one-second delay may reduce customer satisfaction by 15%
  • 44% of customers always inform their pals about the low-grade website experience

Here are some of these tools that may help you enhance the loading time of your web pages:

  • Page Speed Online tool helps you gain a summary of high and low-priority fixes
  • Google Analytics Plugin may help you know how fast or slow a web page loads over other browsers globally

Your developer may also snip the CSS or JavaScript files, other than cramping up these files on every page. Also, you can optimize the image size to improve the website loading speed.

2. Content Blocked

It’s essential when designing business websites to provide access to CSS and JS files to Googlebot. If inaccessible, it may lead to flawed indexing of the websites. The web’s robots.txt file prohibits crawling, which usually happens and poses an issue for page ranking and indexing.

Your developer or designer should give unblocked CSS, JavaScript, or image files. Convey as Google is one of the best features that lets the developer see how the Googlebot is overseeing the content on your page.

It helps your designer to know what needs improvement. Therefore, by using this procedure, indexing concerns can get resolved efficiently.

3. Unsupported Format

Google always discourages an unsupported format. Chances are the content, videos, and images may stop working, and it’s unsatisfactory for the user and bad for the site.

The most common mobile website mistakes sample is the flash article on the webpage. It gives a low-quality user experience and creates frustration. To avoid an unplayable or unsupported format, keep the following in mind:

  • Use HTML5 standards web design tools for animations
  • The video must be playable on all minor and major devices
  • Always make video transcripts available

Your developer needs to ensure that there is no non-readable or unplayable content on the website. When guests see unplayable content on a web page, they always leave and never visit again.

4. 404 Error Message

The creators must ensure that the users never get senseless 404 error messages. It makes the guest think that the website is not working, and they leave. A site running faultlessly on the network produces a 404 on a mobile.

It’s a common issue, so developers have to guarantee no redirects for the guest user. If the guests are experiencing such errors on the site, it may affect the SEO too. Your developer must identify if a guest is using a smartphone to visit a desktop site so they can get redirected to a separate URL.

Your developer should:

  • Create responsive page designs
  • Use webmaster tools
  • Ensure the user-agent detection is correctly configured
  • Set the server to redirect mobile users to the correct URL
  • Review the crawl error notifications displayed in the Webmaster tools

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5. Mobile Device Screen Size

There is a significant variance in the size of the smartphone screen. Instead of serving all, it’s best to determine which mobile screen sizes people often use. The Google Analytics web design tools can help you pinpoint this detail.

The content must fit the mobile screen without a great deal of scrolling. For example, if the target is iPhone 4 users, consider the content format to suit a 3.5-inch screen. So create the corresponding layout with the screen size of the top 90% of devices people use.

6. Antisocial Page

Your developers must ensure that sharing content is easy to do and understand. The users should be able to smoothly copy the link and paste it into their social media profiles.

Your developer must also set up social sharing buttons such as Facebook, Google Plus, and Twitter. Floating widgets for texting, tweeting, emailing, and liking the content on the site must be available for a great user experience.

7. Excessive Text on the Webpage

The mobile sites that need to get visited on various screen sizes must not have too much text. It can make the total look of the site bombarded with words, discouraging a user about content readability. Use the neatly formatted text on the website, like bullets or numbers.

Short content can look fitting on a small-screen smartphone. Also, using HTML lets the developer use various tags such as <be> and <p> to format the page content. Mobile websites can look neat if the content is skillfully formatted and placed on the screen.

Common Mobile Website Mistakes to Avoid

Whether it’s an update to a current webpage or a total redesign, never assume mobile is good and hit the start button. To avoid these common mobile website mistakes, so make sure to try them on all devices. The best way is to ask your team to QA and see how people and businesses use the page and what needs improvement.

QA must be part of your approach in any design and executed by all team members responsible for the design, copy, development, and user experience.

If you want to learn more about designing business websites and mobile-friendly websites, consider reading the rest of our guides. We have plenty of tips and information that may help you!