If starting a business is hard, growing one is even harder. With so many things to learn and implement, it can seem a bit overwhelming and discouraging at times. Those who have successfully scaled their businesses, however, can tell you that although it isn’t easy, it is worth all the effort. With a clear business plan and the right tools, you will eventually succeed in reaching your goals. By keeping your focus on the long-term outcomes, you can set yourself up to weather the minor storms along the way until you reach your final destination. 

In the beginning stages of your business, you are likely sinking your feet in the ground, applying your skills and learning new ones as you go. Occasionally, you may feel as though you are just able to stay afloat- this is not uncommon for newer business leaders. The good news is that there are many tried and true strategies you can turn to for support in growing your business. 

Here are 6 ways to upgrade your business growth strategies:

  1. Identify your customers. 

Do you know your customers? This may require time and research, however, knowing who you are serving is critical to the success of your business. Analyze your current demographics as well as those of your competitors. Strategically engage and nurture your clientele and generate useful feedback that will serve as a guide moving forward. Test and try various approaches in order to narrow down the needs of your clients. 

  1. Expand your professional development

It is easy to get caught up in the day-to-day functions of managing a business. With so many moving pieces, it is important to be present and involved in as many aspects of the business as possible. There is, however, a huge benefit to stepping back into the classroom to brush up on your skills and business knowledge. For busy business leaders, a mini-MBA program that is compelling may be the perfect answer. You can learn from experienced faculty as well as network with new business colleagues, all of whom will surely serve as invaluable connections. You can learn about the latest growth strategies and begin applying them immediately in your business. 

  1. Develop strategic partnerships

Are there other companies that would complement your business? This may not be easy at first, but by spending a little time studying a potential partner, you will learn how to approach them in a way that presents you as an asset. Many successful businesses have forged partnerships, even if on a one-time or short-term basis, with other suitable companies. Clients are often attracted to business collaborations and partnerships as they perceive a greater value for them. 

  1. Create digital resources

Regardless of your product or service, there is likely an opportunity for you to develop resources such as a webinar, online course, digital files, etc. If people weren’t doing enough online business before the pandemic, they certainly are now. Stand out as a versatile company that can serve your clients in both the physical and digital world. Utilize the massive online options available to grow your business. 

  1. Focus on customer acquisition

An important component of growing any organization is acquiring new customers on a regular basis. You can do this in many ways, including incentives to collect emails (raffles, giveaways, bonus materials, etc.), increase word of mouth referral (referral programs), partnerships with brand ambassadors and influencers, sponsoring content, social media mentions, and more. The idea is to constantly attract and grow your customer/client base by offering value and exploring creative ways to serve your clients better.

  1. Increase your visibility across platforms

While you don’t necessarily need to be in all places at once, it is important that you maintain a strong digital presence. In today’s virtual world, people learn about companies by searching for them on search engines or social media platforms. If you want to make a good impression, you’ll want to have high-quality and up-to-date images and information on your company across various outlets. If you want to appeal to a broader range of customers, having a social media account, or two, or three, will expand your reach. 

As you hone your business skills and knowledge, you will naturally evolve. By following some of the above strategies to grow your business, you will expedite and expand your reach. Networking and collaborating with other industry experts and pursuing professional learning opportunities will push you ahead and help you to make great strides in your business. Commit to the process and stay focused on long term outcomes.