If you run a small business or an affiliate website, you may have heard people recommend that you use SEO. It’s an effective, budget-friendly tool that will increase traffic to your sites, improving sales. As most people look for answers and shop for products online, a better understanding of SEO can benefit your business. To understand SEO and the fundamentals of increasing organic traffic flows to a website, one has to understand why SEO matters.
The top sites in web searches attract the most traffic and subsequently make more sales. Because of this, creating a website isn’t enough. You have to put in more effort to increase traffic to your site.
What is SEO?
Search Engine Optimisation (SEO) generates free organic traffic from natural searches on the internet. The main objective of SEO is to improve a website’s ranking among other pages with similar content. It utilises several optimisation strategies, such as identifying keywords with high traffic potential, including helpful internal and external links and evaluating outcomes.
For example, with SEO, your online store that sells dog food will appear on the first page when a prospective customer types “healthy dog food”.
How will your online presence grow with SEO?
- SEO Grows Your Brand’s Online Visibility
Good SEO practices can scale up your brand’s visibility. Since everyone is using the internet to market themselves, SEO gives you an edge over your competitors. Customers who search for products or services often go with the top results. You’ll lose out on a huge market share if you don’t appear on the first and sometimes the second page.
To get to the top, SEO comes in handy. Instead of using paid advertisements which can be expensive, you can optimise your website for practically nothing if you do it yourself. This way, you’ll be exposing your business to many people who could potentially turn into customers.
- It Builds Your Website’s Authority & Credibility
The goal of an online business site is to establish the company as a subject matter expert. Web users naturally consider websites that appear organically on top of search engine results trustworthy. They are likely to view these brands as credible and buy their products.
On the other hand, online shoppers may view poorly ranked sites as scams or suspect them of malware and data phishing. A few shoppers will give their credit card information to a website on the eighth and ninth pages. You’ll have to rank favourably to earn shoppers’ trust and increase sales.
You can use SEO tactics such as optimised page elements, machine signals, natural links, and organic behaviour to build credibility. When customers view you as an authoritative source, your traffic will increase, and you can move more products.
- Engagement Is A Selling Point Online
High web traffic may not necessarily result in increased sales. Sometimes many people may visit your site but fail to buy your products. The analytics and sales chart contrast, with one shooting upwards and another in the red.
To balance this, you need stellar SEO tactics to capture visitors’ attention. Companies that get a lot of business online have high engagement rates. A content strategy will come in handy to complement optimisation tactics for higher engagement.
Addressing real-life issues and customer concerns will help you attract, maintain and convert web traffic into sales instead of infusing keywords in sales pitches. It would not change your situation if your page ranked highly but didn’t offer value to the visitors. Images to help capture readers’ visual senses can also help close deals. Tutorials and explainer videos can also drive up engagement on your site.
- Boosts Your Site’s User Friendliness
A major turn-off to online consumers is cluttered or bland sites. Visitors want to experience seamless navigation as they look for answers and products on online sites. A user-friendly site improves the customer experience, and they’re likely to turn into regular visitors and buyers.
Search engines like Google also update user experience guidelines, and all sites must comply. Search engine companies often prioritise websites that answer customers’ questions directly. This makes it easier for customers to receive narrowed-down suggestions of sites to visit.
To ensure your business appears among the filtered results, embrace optimisation strategies. Focusing on what users want and adding repeat backlinks can raise your user-friendliness. It would also help to make navigation seamless by using a simple site structure.
- SEO Gives You Consumer Insights
When users browse through your site, they leave digital footprints. The footprints are in the form of tracks in your server logs that are vital in establishing user intent. With these tracks, you’re a step closer to answering the question, what do customers want? To extract this answer from the digital footprints, you can utilise analytical tools such as Google Analytics.
The information you get will likely tell you about the consumers’ demographic data. This way, you can establish whether you’re reaching the intended markets. You can also identify new unexplored markets and the pull factors responsible. Your marketing efforts are more strategic and turn up more leads with SEO consumer insights.
The Final Word
SEO is a valuable marketing tool for businesses of all sizes. Most consumers search for products online, even those going to brick-and-mortar locations. Therefore, ranking your website favourably in the results can help you increase sales. The cost-friendliness of SEO is also a crucial factor as to why you should embrace it for your online marketing drives.