Did you know that around 306 billion emails are sent every day? Email marketing is a great way to share business updates with your customers, increase website traffic, and gain feedback on your company.
To have a successful email marketing campaign, you should set goals, create targeted email lists, and write interesting emails. While there are several benefits of having an email list, it can be a waste of time if you don’t do it correctly.
Are you wondering if it is time to change your email marketing strategy? If so, keep reading for five signs that it is time to improve your email marketing.
One of the biggest signs that you need new marketing ideas is an email list that isn’t growing. If people are unsubscribing faster than they are subscribing, you have a problem.
To fix this problem, consider offering free items to incentive people to sign up for your email list. You can offer an ebook, PDF, or store discount.
If it’s been a while since you’ve updated your freebie, try offering something new to grow your email marketing list faster.
Another sign that you need to update your marketing strategies is low engagement rates. If people aren’t opening your emails or clicking on your website, your marketing campaign will feel like a waste of resources.
To improve your engagement rates, make sure you have an interesting subject line, relevant content, and a compelling call-to-action at the end of the email. You also can create an email marketing calendar to stay consistent.
Are you personalizing your emails before sending them out? If not, you could miss out on opportunities to build relationships with your customers. To personalize your emails, start by including the customer’s name.
You also can segment your email lists so that all your customers don’t get the same email. You can create segments for different interests, needs, and skills.
If you are getting feedback that your emails are not mobile-friendly, then you should take steps to fix them. Around 97% of Americans have a cell phone, which means a large percentage of your customers will open your emails on mobile devices.
Sending emails that are not optimized for mobile devices can create a poor user experience, decreasing open rates, click-thru rates, and sales.
To optimize your emails for mobile devices, use a font that is easy to read, avoid long paragraphs, and make your font big. You also should keep your emails short, use bullet points, and add a bold call to action.
Email marketing is a cost-effective way to increase website traffic, make more sales, and grow your brand. If you find that your email list isn’t growing, you have poor engagement rates, and no personalization, then it is time to change your email marketing strategy.
Did you find these email marketing ideas helpful? If so, check out our blog for more digital marketing tips.