4 E-Commerce Issues and Ways To Solve Them To Grow Your Business

If you’ve entered the e-commerce industry in the last few years, you know that there is a lot of opportunity for growth. You can enter the e-commerce space with fairly minimal capital, and you don’t even need to hire a large staff. In many cases, you can run an e-commerce business on your own, which makes it a highly sought-after profession. You’ll get flexibility and the ability to drive your profits by choosing products that you believe in. Yet, you’ll also face common problems as an e-commerce retailer. Here are four e-commerce issues and ways to solve them to grow your business.

1. Shipping

Shipping is often one of the most complex aspects of e-commerce to tackle as a new business owner. Even if you’ve had your e-commerce shop for a while, you then face the issue of having to learn about new technology.

Your customers care about shipping, and you want to please them. You want to deliver different options at different rates while keeping things streamlined in the backend. A good solution for this is to use a smart shipping API. You’ll save money by having multiple carriers available for your customers as well as by having the ability to create labels and fix address errors quickly and efficiently. Best of all, you’ll have access to the data behind the sales, which will help you understand and improve your business approach.

2. Returns

Another issue that probably plagues you as an e-commerce retailer is returns. You might think that you won’t have to deal with returns as long as you avoid selling clothing, but this is simply not the case. Today’s customers expect that they can return anything they buy online as long as they don’t use or damage the product. You have to assume that part of your business model is going to involve accepting and processing returns. 

The best way to address the issue of returns is to create a simple and universal returns policy. Use straightforward language and make your returns policy easily visible across different pages of the shopping experience. That way, your customers will understand exactly how they can return a purchase, and you will have far fewer support tickets and emails to wade through. 

You might find it effective to implement a universal returns policy that allows customers to return anything for a refund or exchange. While you might fear that this will result in a loss of sales, it will almost certainly attract more customers to do business with you because they will feel confident and comfortable knowing that you care about their experiences.

3. Feedback

If you have noticed that your customers skip filling out the feedback survey, it’s time to rethink your approach. Customer feedback is incredibly important when it comes to e-commerce. But if your feedback survey is overly complex and takes too much time, then you are just creating an unnecessary pain point for your customers. That might be why they refuse to tell you how they really feel. 

The solution to this problem is to streamline your feedback mechanism. Decide what type of feedback is going to be the most useful for your business, and then use a one or two-question survey to gather data. A simple question such as, “How likely are you to recommend this business to others?” can tell you a lot about what is going wrong and what is going right.

4. Loyalty

Customer loyalty is yet another critical arena for e-commerce retailers. Without loyal customers who shop with you regularly, you will have to dump your resources into customer acquisition again and again. You need loyal customers to maximize revenue. But how do you get them? 

One solution to consider is personalization. You can utilize data analysis to tailor products and deals for different segments of your customer population. Studies suggest that personalization helps retain customers.

It’s not impossible to succeed at e-commerce, but you do have to take a critical and well-thought-out approach. Take some time to investigate your business strategies and adapt what makes sense to you so you can achieve long-term sustainability.