3 tips for preparing your retail store for Easter

With Easter just around the corner, it’s time to start prepping your store so that you can bring in the maximum amount of foot traffic around Easter time. It’s never too early to start planning your promotions and everything else you want to do for Easter. After all, the competition is high and with so many options, customers are very likely to go on to the next one if they don’t like what you have to offer.

So how do you prep your store for Easter? From decor to social media to special deals and promotions, there’s a lot you can do to stand out and encourage customers to spend some money at your store.

The more hype you build, the more exposure you’ll gain for your store. At the same time, you’ll be able to create a reputation for yourself as a store that cares about cultural and religious holidays and makes an effort to integrate with the community.

If you really want to make a splash this Easter but are confused about where to start, don’t worry. In this blog post, we’ve listed down everything you need to know about preparing your retail store just in time for Easter.

Let’s take a look!

1. Offer some exciting, exclusive Easter promotions

Everyone loves a good deal, especially on a special occasion. Tons of retail stores will be offering their own deals and promotions for Easter, so you need to do the same.

To ensure that people actually avail your promotions, make sure to offer discounts on Easter related products at your store e.g. Easter shirts, chocolate eggs, etc. This is also a good opportunity for you to put some of your lesser sold items on sale. When people are shopping for Easter things at your store, they’ll automatically be drawn to these items and you’ll likely sell those as well.

You can even offer deals, bundles, or packages. For instance, a pack of 12 easter eggs at a special price, or a shirt and bunny ears package for kids.

Once you’ve decided on your promotions, promote them aggressively on social media. Start promoting them at least three weeks in advance. You can even do a countdown to the “biggest Easter sale of the year” or something similar.

A good digital flyer advertising the promotions will seal the deal. PosterMyWall has some incredible Easter flyer templates that you can check out, customize, and post on your page.

2. Post Easter content on social media

According to research, 22.8% of Easter shoppers look for shopping options on social media. This means that you’ll definitely find your target audience on at least one of the main social media platforms.

So at least a month before Easter, take to social media and start getting your followers excited about it. Hint at your promotions and deals before you launch them, and let people know that you’ve got something exciting planned.

Ideally, you should be posting at least two pieces of Easter content every week a month before Easter. If you have no idea how to create attractive Easter graphics, try using PosterMyWall’s flyer maker to make some fun Easter flyers for social media.

Here are some fun content ideas you can use:

  • Show people behind the scenes footage of the Easter preparations at your store (can be decor or special products)
  • Post digital flyers to build hype around your promotions and get people excited for the holiday
  • Run a pre-Easter giveaway to build engagement

3. Decorate your store

This is arguably the most fun part of your Easter promotions. The sooner you decorate your store for Easter, the greater the awareness you’ll be able to create about your Easter day promotions. This is because every customer who walks into your store in the days leading up to Easter will be able to see what you have planned.

Don’t be afraid to be as creative as you want when decorating your store. Here are some ideas you should try out:

  • Set up a giant, fluffy Easter bunny in one corner of the store – put some Easter products or bundles in its lap
  • Hide Easter eggs around your store and offer a free gift to anyone who comes across one
  • Have an Easter window display – showcase some of your best-selling and most exciting Easter products
  • Cut out some bunny ears out of chart paper and paste them all around the store
  • Paste some Easter colored balloons around your store – Easter colors include white, purple, red, pink, gold, and green

Final thoughts

Easter is one of the most wholesome and exciting holidays of the year. So take advantage of the holiday hype and use it to sell some products. Take to social media, win customers over with unique promotions and decorate your store for an effective Easter marketing campaign.