E-commerce is a big deal. In fact, it’s a very BIG deal. According to the US Census Bureau, more than $1 out of every $5 spent online in 2019 was for e-commerce goods and services. So as you can see there’s a lot of money changing hands online and plenty of room to make yours stand out from the crowd, right? Well, that may be true but how do you go about doing that? Well here are 10 tips that will hopefully help.
Laying a good foundation
1) Recognize your strengths –
First things first – what makes your company unique? What parts of your product or service make it truly different from all the others available online? Now, what are you doing to market these aspects of your business? Don’t be afraid to shout about what you’re great at, people will listen! Just make sure that in highlighting your strengths you don’t come across as a braggart or a bore.
2) Create a sense of urgency –
If there’s something about the products and/or services offered by your company that is truly unique, try using this in order to create a sense of urgency. Two classic examples of how this can be done effectively are:
– Limit time offer: Offer customers an incentive such as free shipping on orders over $50 if they place their order within 24 hours. This will encourage quick decision making which can lead to more sales.
– Limited stock offer: Offer customers the chance to purchase a product while it’s still in stock. Make sure that if you do use this promotion it doesn’t come across as boring or repetitive. The aim here is to encourage people who are on the fence about making a purchase to buy now rather than later which will hopefully lead to more sales.
3) Outline your terms & conditions –
Most people ignore these but they shouldn’t, because if someone does have a problem with what you’re offering then they’ll know who to contact and how to go about doing so. It should also include your address details, refund policy, shipping times, etc… Basically, anything that needs mentioning should be included here although you don’t want to overcomplicate things either.
4) Have a ‘returns’ policy –
At the end of the day, your business is all about customer satisfaction. And every now and then someone may be unhappy with what they’ve bought from you. In order to retain as much goodwill as possible, it’s always advisable to set out as clearly as possible how returns will be dealt with. You can do this through a link on your website or in your terms & conditions. If you want an example of how others have done it check out http://www.apple.com/uk/shop/help/returns
5) Create a good FAQ section –
Most people don’t read instruction manuals even when they should, so instead try creating an FAQ page that briefly explains any common queries you often receive. You should also include a contact form as this will make it easier for people to get in touch with you should they want to ask anything else.
6) Make sure your website is easy to navigate –
This may sound obvious but too many websites fail to appreciate that their visitors may have never been to their site before or used a similar one which means they won’t know their way around. And too many menus and choices can be very daunting, particularly if you’re buying something online for the first time.
7) Be generous –
Not only should you offer free delivery if possible but consider other ways of being generous such as offering a discount on future purchases or maybe a percentage off next order etc… Again just make sure whatever incentive you do offer doesn’t come across as boring or repetitive.
8) Display social proof –
The next time someone lands on your site, ensure they can see that other people have bought items from you and that the reviews for them haven’t just been made up. There are lots of ways to achieve this such as displaying images of previous customers wearing/using the product in question with links to their reviews etc… Just make sure it’s done tastefully.
9) Make sure your website is secure –
In the past, it used to be a selling point if you could say your site was secure but these days customers expect all websites to have this. It’s also important because it reassures people that their credit and debit card details aren’t going to end up in the wrong hands which can lead to more sales as well as positive reviews should they choose to write them.
10) Consider using an affiliate program –
The good thing about affiliate programs is that it enables other people to sell your products/services for you as part of a bigger team working under you delivering the same results as if you were doing it yourself.
I hope this article is helpful to everyone who wants to start their own e-commerce website or convert to a better one! Also if you want quality traffic on your site you can use Google Ads, if you do not have time to handle/manage your ads account you can always take help of a Google Ads Ecommerce agency to look after your ads. enjoy your day 🙂